20 APRIL 2017, Four Seasons Resort Jumeriah Beach Dubai

SOCIAL MEDIA AWARDS

 

Inspiring Creativity, Driving Innovation, Honoring Excellence

CATEGORIES

The awards honor the best in social media by recognizing and rewarding Brands and organizations that are using social media platforms in best and innovative ways. .

BRANDS & ORGANIZATIONS

The awards for Brands & Organizations honor the innovative and creative work professionals are executing in social media .

GAIN INDUSTRY-WIDE RECOGNITION

Shine a light on your outstanding work. There’s nothing more valuable than receiving recognition as a leader in the space. .

THE JUDGES

The judging panel will feature many leading professionals in marketing, advertising and digital from some of the biggest and best brands. .
CRITERIA

HOW IT WORKS

SMSAwards invite any organization, including agencies, brands, networks, services, non-profits, etc., to enter their most innovative work on social media. To be eligible, the entry must have been at least partially live in 2017. Unless otherwise noted in the category description, spec work and incomplete work are not eligible.
 
The call for entries opens in February 15th, the closing date for entries is April 15th with the shortlist announced in early April 18. The winners will be revealed at the SMSAwards ceremony during the SOCIAL MEDIA SUMMIT 2017 Dubai on 20 April 2017.

FACTORS THE SMS AWARDS CONSIDERS

All entries are judged on creativity, innovation and overall effectiveness. You will have the opportunity to fill in the following information.
Objective: Describe the objectives and goals that lead to the implementation of your campaign or initiative. Up to 250 words.
Strategy: Describe your entry’s strategy, implementation and key features. Up to 500 words.
Results: Lay out the results of your work and how it successfully met your team’s objectives and goals. Up to 250 words.</>
Entry image: Upload an image that best represents your entry. You may upload multiple images, but only the image selected as the cover photo will appear in your entry header. Your cover photo will be resized to 500 x 300. Images must be .jpg or .png, 5MB max size.
Additional information/links: You may include any additional information that will help judges evaluate creativity and effectiveness, including landing pages, social streams, videos, etc.
Team recognition: Give credit to all the people who contributed to your entry’s success!

JUDGING and JUDGING CRITERIA

All entries will be scored by the judges on these major criteria:
 
Creativity & innovation: Unique and innovative use of the platform, quality and originality of the creative execution, aesthetic impression, and overall creative impact of the approach, user engagement and social media experience.
 
Effectiveness & use of the platform: Overall effectiveness of the campaign - did it achieve the desired business objectives and results (be specific). Did the campaign or does the online presence use the capabilities of the platform to the best of it’s ability? Why is the entry best in breed? 

SELECTING WINNERS, HONOREES AND FINALISTS

Winners, honorees and finalists will be determined by the average score submitted by the jury. Winners will only be chosen for categories with worthy entries. The jury's decision is final and neither the organizers nor the panel will enter into any correspondence about them.

2017 SMS Awards Winner

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BEST USE BY INTERNATIONAL MEDIA

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BEST USE BY LUXURY BRANDS

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BEST USE BY MEDIA

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BEST OF SOCIAL MEDIA CAMPAIGN

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BEST USE OF DIGITAL MEDIA

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BEST NATIONAL INITIATIVE

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BEST USE OF TWITTER

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BEST USE OF FACEBOOK ”ENTERTAINMENT”

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BEST USE BY ENTERTAINMENT MEDIA

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BEST USE BY INTERNATIONAL MEDIA

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BEST USE BY YOUTH MEDIA

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BEST USE BY NATIONAL ORGANIZATION

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THE BEST SOCIAL MEDIA INFLUENCER

Award Ceremony
The winners will be revealed at the SMSAwards ceremony during the SOCIAL MEDIA SUMMIT (to be announced soon).
Application for Nominees
Apply Here

THE BEST SOCIAL MEDIA INFLUENCER CATEGORIES

BEST USE OF FACEBOOK

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST USE OF TWITTER

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST USE OF YOUTUBE

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST USE OF INSTAGRAM

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST USE of SNAPCHAT

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST SOCIAL MEDIA CAMPAIGN

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST USE BY STARTUPS

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

SOCIAL AGENCY OF THE YEAR

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

CHARITY / NOT FOR PROFIT

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST USE BY LUXURY BRANDS

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST CEO USING SOCIAL MEDIA

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST USE BY MEDIA

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

NATIONAL ORGANIZATION

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST USE BY DIGITAL MEDIA

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

BEST SM MARKETING INFLUENCER

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

TV ENTERTAINMENT MEDIA

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

YOUTH MEDIA

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

SOCIAL MEDIA INITIATIVE

Recognition of the best the company that demonstrates an innovative use of FACEBOOK to campaign, served, inform, engage, motivate, or entertain,

OUR JUDGES

Our experienced judges have been described as ‘Frighteningly knowledgeable’ With over 10 years’ experience, our expert judges specialise in providing social media and online consulting.
Roné de Beauvoir

Roné de Beauvoir

CEO at Rone de Beauvoir Media Consulting

I'm a modern day Renaissance woman with success as a Serial Entreprenuer, Celebrity Chef, International Award Winning Speaker, Author, Brand Strategist, Indie Filmmaker, Empowerment Lecturer, Entrepreneur and Global Humanitarian with a passion for outreach to the world’s most impoverished citizens.

A Domestic DIVA, I've lived in 22 countries such as Singapore, Hong Kong, Beijing, Japan, Indonesia, Africa and Malaysia to name a few - and I'm known for my Savoir-faire in the world of global cuisine. My food company Omega Farm Foods, produces gourmet food and beverage products distributed in countries in Europe, US, Middle East and soon in Asia.

I'm the Founder/CEO of JOY LUXE TV a new exciting television company that delivers diverse and highly personalized content to your mobile,tablet or Set-Top Box via Live Streaming, in Africa, Europe, USA and various parts of Asia and soon the Middle East.

As a Fashion Designer, I've created luxury custom made python, crocodile and ostrich handbags in various designs and colors with a sleek modern and elegant style to meet the demands of today’s global woman in business and the socialite jet setting super star.

Corporately as a Brand Strategist/Social Media Expert I consult businesses and entrepreneurs on how to build powerful brands that will resonate with their target market providing visual elegance and tremendous visibility.

Hailed as European Business Woman of the Year in October 2007 (BIBA Awards), and IOC Guirlande d’ Honneur Film Awards in October 2002; I've received, countless additional awards for outstanding achievement and business development over the past twenty years.

Nasser Al Sarami

Nasser Al Sarami

Chairman of Hits Marketing

Dr. Nasser is the Chairman of Hits Marketing. He was the Media Director of Al Arabiya, Dr. Al Sarami was the channels’ official spokesperson. He was also in charge of promoting its operations and its media various media relations, at the Arab and international level. It was his job to raise the level of interaction between the channel and its viewers as well as to increase the size of the audience. Dr. Al Sarami has been writing a column since 1999 in Al Riyadh, Al Hayat and Asharq Alawsat. He also writes for the Saudi newspaper, Al Jazeera. He has worked and contributed to the revolution in digital press publication in the Arab world. He supervised the establishment of more than 140 websites on the Internet. Al Sarami belongs to a number of Arab and International Press and Media Associations.

Lewa AbuKhait

Lewa AbuKhait

Social Media Strategist

REGISTRATION

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PRICE TABLE

SMS AWARDS ENTRY FEES

SMS AWARDS ENTRY FEES PER SUBMISSION
ONE CATEGORY PER SUBMISSION
ONE DAY ENTRANCE SOCIAL MEDIA SUMMIT
$850