20 APRIL 2017, Four Seasons Resort
Jumeirah Beach Dubai



Our MC

Dr. Heba Jamal
الدكتورة هبة جمال
مقدمة برامج -
كلام نواعم MBC
سيدتي - روتانا


You’ll experience a unique event that brings you a carefully selected speakers who live and breathe social media every day.
Caroline Faraj

Caroline Faraj

VP Arabic Services, CNN

Caroline Faraj, VP Arabic Services, joined CNN in 2001. Since then she has overseen the content and management of the CNN Arabic site, which she launched in 2002. In 2014 she led the site's comprehensive re-launch to embrace rapidly evolving consumer

Based in Dubai, she has overseen CNNArabic during a time of great regional upheaval, over a period which has encompassed the US-led invasion of Iraq, the Arab spring and the rise of lslamist militant group ISIS.

Before joining CNN, Faraj's previous roles included senior political reporter for AI Rai­ the leading Arabic daily newspaper in Jordan, managing editor for English-language newspaper the Jordan Times and regional correspondent for the US Defense News. She has also held positions in London for Dubai TV and in Jordan for Bahrain TV. She also conceived and hosted Jordan's first morning television talk show Youm Jadid.

Faraj was born in Amman, Jordan. She has a bachelor of arts in Journalism and Mass Communications - radio and television from Yarmouk University in Jordan and a master of arts in International Journalism from City University in London. Faraj is fluent in both Arabic and English.

Nart Bouran

Nart Bouran

CEO and Head of News @ Sky News Arabia

Leading the team for launch of Sky News Arabia. Post launch responsible for delivering the company business targets and leading the Editorial team for delivering the highest standard of content on all broadcast and digital platforms.

Othman al-Omair

Othman al-Omair

Publisher of the Elaph news

A Saudi journalist and former Editor-in-Chief of the London-based pan-Arab newspaper, Asharq Al-Awsat, publisher of the Elaph news site, the first Arab newspaper to be go online in 2001, and the owner of “Maroc Soir,” a major publishing company in Morocco..

Ihsan Anabtawi

Ihsan Anabtawi

Regional Director, Office Product Group, and Acting COO and CMO Microsoft Corporation, Gulf

As the regional director of the Microsoft Office Product Group – the largest commercial business at the company - Ihsan Anabtawi leads Microsoft’s business across productivity, communications, enterprise social and other information services in the Gulf region. His organization plays a key role in driving the digital transformation of commercial customers and partners to realize greater business value through the use of technology. He oversees the overall strategy, financials, operations, business management and marketing functions for a wide range of products and services across both business and consumer segments, led by Office 365, one of the fastest-growing cloud services in the industry.

Anabtawi joined Microsoft in 2004 and has served in several roles in Microsoft's global sales, marketing and operations organization in the field. Previously, he served in the same capacity covering the North Africa, Eastern Mediterranean and Pakistan region spanning 12 countries. He also served as the Marketing and Operations Manager for the Microsoft subsidiary in Jordan, and before that as a Technology Strategist in both Jordan and Saudi Arabia. Anabtawi holds a bachelor’s degree in computer science from the University of Jordan, and received executive education from INSEAD and the Kellogg School of Management at Northwestern University. He lives in Dubai with his wife and two children.

Antoine Caironi

Antoine Caironi

Senior Client Partner @Twitter

Mohamad Jaber

Mohamad Jaber

Group Marketing and Communication Manager at Paris Gallery

The Group Marketing and Communication Manager of the region’s leading luxury retailer, Paris Gallery. I'm also is in charge of the company’s franchises. A communication, marketing and public relations expert with nearly 20 years of experience, also well-known for developing innovative approaches to meet emerging opportunitiesتز. I have been instrumental in successfully conceptualizing and orchestrating a number of retail, financial, hospitality, fashion, health and real estate marketing campaigns in the UAE and the region.

Well known as an inspirational and practical. I'm a results-oriented person who has an uncanny knack for knowing what works and what doesn’t.

Mohammed Abu Asaker

Mohammed Abu Asaker

Senior Regional Public Information and Communications Officer, UNHCR

Mohammed currently works as the Senior Regional Public Information and Communications officer with the UNHCR, and the spokesperson for the Syria, Iraq and Yemen humanitarian situations.

Between the period of 2007-2009, Mohammed worked as a Deputy Country Director with the BBC World Service Media Action in Sudan. Furthermore, Mohammed worked in Libya between February-June 2012 as a Media Advisor for OTI/USAID funded project.

Mohammed got his M.A in International Development and Communications from American University, Washington D.C in 2007.  Mohammed was also the Vice President of the SIS Graduate Student Council at American University in 2006. Additionally, in 2002 Mohammed published a human rights report in The Palestinian Human Rights Monitor.

Ayman Irshaid

Ayman Irshaid

CEO of PORT Social Media

A passionate, and ambitious entrepreneur. I came to social media business as a Founder of www.Areebia.com , a social networking window that empowers you to connect and share content with people in the Middle East. Focusing on an ambitious plan to transform the traditional personal behavior into more productive, creative and innovative approach. http://www.portsocialmedia.com/




Khaled started his career in social media with Omnicom Media Group and has developed alongside the industry and practice ever since. He helped manage some of the region’s most active brands on social media including PepsiCo, McDonald’s, Azadea, Disney to name but a few. Today, he elevates OMD’s social media offering across all its clients in order to capture the full range of opportunities and real-time insights the industry has to offer.

Shefali Vyas

Shefali Vyas

Head of Social@Ogilvy

As a senior member of the Ogilvy PR Dubai team, Shefali oversees, develops and implements social and digital strategies for a number of exciting brands. With a strong focus on research and insights to meet both client and business goals, she has developed numerous award-winning social campaigns for her clients, which include Volkswagen, Coca-Cola, and Huawei.

Prior to working at Ogivy Dubai, Shefali worked in the Social@Ogilvy team in Washington, DC where she worked across a number of award winning campaigns with IBM, DuPont, BP, Team USA Olympics and Ford.

Shefali completed her Masters of Strategic Communications at American University, Washington, D.C. and her Bachelors of Communications at York University.

Anis Zantout

Anis Zantout

Head of Digital at FP7

An energetic, motivated and highly dynamic digital marketer. A creative flare and track record of over 10 years effectively and efficiently steering digital marketing and social CRM and how to enable them in digital business units and programs alike. he is a great collaborator and self-starter with the ability to adapt quickly to new environments and to walk the walk with clients and organizations alike on digital programs at various levels. Veteran capabilities in the wider digital eco system combined with communication skills set me apart in the modern world of integrated communications.

Alexandra Maia

Alexandra Maia

Founder of House of Social

Her passion is to empower, educate and help build business through social media.

Founded  House of Social. It’ hybrid social media business & Education.

It's my mission to make HOS a go to place for companies & individuals to find social media education, consultancy & insight. To provide the necessary knowledge to help close the social media skills gap in a highly competitive digitized world.

With over 8 years experience working agency side, heading up Social Media teams across London, Singapore & Dubai & Qatar, some of the clients that make up my portfolio are: Intel, Disney, Bosch, Johnson & Johnson, MasterCard, GE, Bloomingdales, Qatar Tourism Authority, Dubai Tourism, Emirates NBD & OSN.

Lama Haddadin

Lama Haddadin

Community Development Officer Baaz,inc

Lama Haddadin an Architect studied at the University of Kent, UK, a passionate Food Blogger with one of the top food blogs in the region (Caramelized Thoughts), and a person with a constant crave for knowledge and ways to help others via social media. Over the last 7 years worked as community manager and social media consultant for several NGOs, a public speaker in local festivals and a TedX speaker. Currently occupying the position of Community Development Officer in the latest social media platform Baaz. Working on serving the Arab market offering tools that would help enriching the Arabic content online. Identifying communities with different interests and connecting them with the features that will enhance their overall social media experience.

Richard Fitzgerald

Richard Fitzgerald

Managing Director Lovin Dubai

Richard has amassed over a decade’s worth of experience in social media marketing, working for some of the largest digital and media agencies in Ireland, the UK and the MENA region. He moved to Dubai in 2012 and quickly built out a regional Social Media department at Mindshare. It was during this time, he grew attached to the Middle East. In 2015, Richard used his know-how to create a digital publishing company, Lovin Dubai. It has since secured a huge following in the Emirate. Hot on the heels of Lovin Dubai’s success, Rich decided he could either head up a social media team for a well-established digital media agency or he could take a leap and start his own. In 2016, Richard launched Augustus, ‘A New Media Company’, combining the publishing and agency models. Augustus is the holding company for the Lovin Group in the MENA region, as well as being representatives for Brandwatch software and the social media agency of record for Lavazza and Infiniti Middle East.

Roné de Beauvoir

Roné de Beauvoir

CEO at Rone de Beauvoir Media Consulting

I'm a modern day Renaissance woman with success as a Serial Entreprenuer, Celebrity Chef, International Award Winning Speaker, Author, Brand Strategist, Indie Filmmaker, Empowerment Lecturer, Entrepreneur and Global Humanitarian with a passion for outreach to the world’s most impoverished citizens.

A Domestic DIVA, I've lived in 22 countries such as Singapore, Hong Kong, Beijing, Japan, Indonesia, Africa and Malaysia to name a few - and I'm known for my Savoir-faire in the world of global cuisine. My food company Omega Farm Foods, produces gourmet food and beverage products distributed in countries in Europe, US, Middle East and soon in Asia.

I'm the Founder/CEO of JOY LUXE TV a new exciting television company that delivers diverse and highly personalized content to your mobile,tablet or Set-Top Box via Live Streaming, in Africa, Europe, USA and various parts of Asia and soon the Middle East.

As a Fashion Designer, I've created luxury custom made python, crocodile and ostrich handbags in various designs and colors with a sleek modern and elegant style to meet the demands of today’s global woman in business and the socialite jet setting super star.

Corporately as a Brand Strategist/Social Media Expert I consult businesses and entrepreneurs on how to build powerful brands that will resonate with their target market providing visual elegance and tremendous visibility.

Hailed as European Business Woman of the Year in October 2007 (BIBA Awards), and IOC Guirlande d’ Honneur Film Awards in October 2002; I've received, countless additional awards for outstanding achievement and business development over the past twenty years.

Nasser Al Sarami

Nasser Al Sarami

Chairman of Hits Marketing

Dr. Nasser is the Chairman of Hits Marketing. He was the Media Director of Al Arabiya, Dr. Al Sarami was the channels’ official spokesperson. He was also in charge of promoting its operations and its media various media relations, at the Arab and international level. It was his job to raise the level of interaction between the channel and its viewers as well as to increase the size of the audience. Dr. Al Sarami has been writing a column since 1999 in Al Riyadh, Al Hayat and Asharq Alawsat. He also writes for the Saudi newspaper, Al Jazeera. He has worked and contributed to the revolution in digital press publication in the Arab world. He supervised the establishment of more than 140 websites on the Internet. Al Sarami belongs to a number of Arab and International Press and Media Associations.

Sulaiman Al-Hattlan

Sulaiman Al-Hattlan

CEO at Hattlan Media

Dr. Sulaiman Al-Hattlan is the founder and CEO of Hattlan Media, a media company, based in Dubai, aims to conduct researches and studies on new and social media in the Arab World. The company also provides media training and communications services for the public and private sectors. Dr. Al-Hattlan is the former CEO of the Arab Strategy Forum (ASF).
In addition to his previous role in strategically guiding the crucial knowledge sharing platform in the Arab World, Dr. Al-Hattlan was also a Senior Consultant to the Mohammed bin Rashid Al Maktoum Foundation and a Member of the Global Agenda Summit Council of the World Economic Forum.
A media veteran, Dr. Al Hattlan has extensive and diverse experience in GCC and Arab policies, international affairs, global economy and globalization, as well as strong academic and professional record.
Earlier in his career, Dr. Sulaiman was Editor-in-Chief of Forbes Arabia and the Chairman of Forbes CEO Middle East Forum. In 2005, Dr. Al Hattlan served as the international media consultant for the municipal elections in Saudi Arabia. During 2002-2004, he was the Public Affairs and International Media Advisor to the Saudi Arabia General Investment Authority (SAGIA).
Dr. Al-Hattlan has also worked with the US-based TV channel ABC News and participated in the production of key media projects on the Arab World, in partnership with international media outlets.
Dr. Al-Hattlan has published analytical articles in leading newspapers including the New York Times,

Ahmad Khatib

Ahmad Khatib

Bayn Alarkam host - (Business Talk Show) CNBC Arabia

An experienced finance professional with experience in senior finance roles across diverse sectors and geographies and a unique range of skills encompassing strategy, management, finance and operations.

Specialties: Financial Services, strategy, acquisitions, restructuring, audits, forex trading, currency trading and financial advisory.

Suresh Kumar

Suresh Kumar

Co-Founder & CEO at Scene

Diageo: Acting Smirnoff Global Brand Director / April 13 - Dec 13 (New York, US)
- HAVAS (Arnold): Director / Oct 08 - Dec 13 (UK, London)
- HAVAS (Edge GE): Director / Oct 08 - Dec 13 (UK, London & Mexico City, Mexico)
- Euro RSCG: Group Account Director / 05 - 08 (UK, London)

Commercial marketer with over 13+ years' agency and client side experience across US, LAC, APAC and EMEA. Proven success at board level running divisions within HAVAS (Arnold Worldwide), various senior roles within the Diageo business (Smirnoff Global Brand Director) and now the Co-Founder & CEO of a new content marketing platform - Scene.

Experience has involved leading multi-functional teams locally/globally to deliver live and digital work for international brands with budgets up to £50MM, managing a team of 15. Great work led to winning a series of global awards and setting up a new specialist entertainment entity from scratch within the HAVAS network, specifically designed for Latin America to service the Diageo business - Smirnoff, Johnnie Walker, Buchanan's and Red Stripe. Increased GP 100%+ YOY across 5 years.

Faisal J. Abbas

Faisal J. Abbas

Editor in chief of Arab News

Faisal J. Abbas is the Editor-inChief of the leading Middle East Englishlanguage daily, Arab News. Based in Jeddah – where he is originally from – Abbas joined Arab News in September 2016 with a mandate to make the paper international and turn it digital. Prior to this, He has been the Editor-in-Chief of the Dubai-based English language service of Al Arabiya News Channel www.alarabiya.net/English since July 2012. Under his editorship, Al Arabiya English has seen a large expansion and was relaunched fully in November 2013 to include a fully subtitled service of the channel’s main news bulletins and flagship programs, a wide range of analysis and Op-Eds and exclusive features which are aimed at English readers worldwide aiming to understand the Middle East complex issues from an Arab perspective. Abbas has been a journalist for over 15 years, starting as a student reporter for Future Television (Lebanon) then Al Hayat pan-Arab daily. Upon moving to London in 2005, he became Asharq Al Awsat’s media editor and has reported for the paper on several current affairs topics as well. He made his debut in English writing for The Huffington Post in 2008 and since then, has been the recipient of many media awards, including the London-based Next Century Foundation’s Cutting Edge Award (2009) for extraordinary efforts in bridging the communication gap between the West and the Arab World. Abbas givers regular talks about Arab media, politics and society in a number of renowned academic institutions including: Cambridge, SOAS, LSE and is a member of the British Society of Authors, National Union of Journalists (NUJ) and the John Adams Society. He was granted associate membership at the Cambridge Union Society (CUS) following a memorable 2012 debate on the Arab Spring he took part in. In March 2017, Faisal J. Abbas will be releasing his first book titled “London through Arab Eyes” at the Emirates Airlines Festival of Literature in Dubai. He can be reached on @FaisalJAbbas on Twitter. Useful links: Interview with the British Council’s Adrian Chadwick on Abbas’s upcoming book “London through Arab Eyes”: https://www.youtube.com/watch?v=ayVdnwI6yZc News item marking appointed as Editor of Arab News: http://www.arabnews.com/node/990076/saudi-arabia


  • Four Seasons Resort
    Jumeirah Beach Dubai

  • April 20, 2017
    08:00 am - 06:30pm

  • Seats are Available

  • SMSAwards
    Biggest one ever

  • 8:00 AM


  • 09:30 AM


    by  CEO, Hits Marketing
  • 09:50 AM


    A team that inspires

    Reinventing productivity for the cloud and mobile world is core to Microsoft’s mission of helping people and organizations achieve more. We see both tremendous opportunity and tremendous change in how people and teams get work done. Teams are now more agile and organizational structures more flat to keep communications and information flowing. We built Microsoft Teams – the chat-based workspace in Office 365 – as part of our aspiration to create a more open, digital environment that provides an experience closer to the way we organize and collaborate in our personal lives, ultimately making work visible, integrated and accessible—across the team—so everyone can stay in the know, and enabling the most strategic asset of any organization – people – to do their best work.

    by Ihsan Anabtawi, Regional Director, Office Product Group, and Acting COO and CMO Microsoft Corporation, Gulf
  • 10:15 AM



    This panel discussion will explore how current trends, technologies, business practices and social media innovation affect both the media industry and its audience. Panelists will address the challenges traditional news outlets are facing and how they plan to remain profitable and relevant in this digital era; what media businesses are doing to influence the news; the role of mobile news, and how changing media consumption habits offer a glimpse into the future of media? and what the next movement for countries /institutions as they losing the influence on media.?




    NART BOURAN, CEO & Head of News @SkyNewsArabia

    CAROLINE FARAJ, VP Arabic Services, CNN

    OTHMAN AL OMAR, Publisher @Elaph news

    AHMAD KHATIB, Host Business Talk Show @CNBC Arabic

    Faisal J. Abbas ,Saudi journalist and author 

  • 11:10 AM


  • 11:30 AM



    Today's consumers in the MENA region are more empowered than yesterday's. They have more passions, request better experiences... they want everything, and they want it now. To achieve their objectives, brands have to adapt their communication strategy, but also get a deeper understanding of their consumers, their environment, their mindset. They have to become culturally relevant. How Twitter fits into this new equation in the MENA, and what are the implications for brands ?

    by Antoine Caironi, Senior Client Partner @Twitter
  • 12:00 AM



    Digital and social media is used as a lifestyle much more than traditional. what major ethical concerns do you have about the digital media and How is peer mentoring different from (and similar to) traditional mentoring

    by Mohamad Jaber, Group Marketing & Communication Manager @Paris Gallery
  • 12:20 PM



    The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone, your level of detail, your competition, your promotion methods—the list goes on. So how can you tell if you’re doing the right things? And if you’re doing the wrong things, how can you tell what you’re doing wrong, and how to fix it?

    by Khaled AKBIK, Social Media Director @OMD
  • 12:40 PM



    BOTS seem to be the buzz word of the year - but what are they and should you be using them? With messaging apps surpassing social networks monthly active users, this is a trend you just can not ignore. Let's take a look at how BOTs are starting to change the digital space and how to best introduce them to your brand.

    by Anis Zantout, Head of Digital @ FP7
  • 01:00 PM


  • 02:00 PM


    THE MIDDL EAST CONSUMER TRENDS: In a region so dynamic and diverse, can we ever hope to pin down the “Middle East consumer” and their motivations? In this report developed by Crimson Hexagon & House of Social we use social media data to explore several of the key consumer trends as they develop in the Middle East. We analyzed millions of conversations across popular social networks, blogs, and forums in an attempt to better understand the consumer base of the Middle East and analyze regional trends like:
          • The emergence of the sharing economy
          • The growth of the ‘green’ revolution
 The rise of international travel
          • The modernization of commerce

    by Alexandra Maia, Founder of House of  Social 
  • 02:15 PM



    Social IRM is the discipline of building and managing relationships with influencers. It's built on the principles of social media - respect, trust, and a true value exchange between brand and influencer. The goal of social IRM is to activate genuine word of mouth online at a scale that can positively impact business.

    by Shefali Vyas, Head of Social@Ogilvy
  • 02:30 PM


  • 02:45 PM

    News in social media and what's next?

    Exploring the realm of news through social media platforms and how this is progressing into the future. Social media created voices and content that count in the current times not only from sources of information but rather interactive individuals who redefined news as a whole.

    by Lama Haddadin, Community Development Officer @Baaz,Inc
  • 03:00 PM

    How to win back your customers through content publishing in a challenging and competitive social media landscape.

    by Suresh Kumar,Co-Founder & CEO @Scene
  • 03:15 PM



    With so much noise on social media, creating content that reaches your audience and also reflects your brand is increasingly difficult. Richard will talk focus on how to become a disruptive publisher.

    by Richard Fitzgerald, Managing Director / Editor Lovin Dubai
  • 03:30 PM

  • 04:00 PM


Registration - التسجيل

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One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event

Group of 5+

One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event

For other payment options (Bank Transfer | Cash) , please contact us on info@socialmediamiddleeast.com or Call us at 04-430 9453 | 050-537-5315