15th August 2018


Social Media Summit Workshop Century Park Hotel

Amman, Jordan



You’ll experience a unique event that brings you a carefully selected Trainers who live and breathe social media every day.

Ameed Awad

Ameed Awad

International Digital Marketing & Social Media Trainer

Amir Ounallah

Amir Ounallah

Founder and CEO of Batuta.com

Gaith Adaileh

Gaith Adaileh

Managing editor Alrai.com and co-founder Khaberni.com

Ehab Heissat

Ehab Heissat

Executive director, SMS Middle East


  • Century Park Hotel
    Amman, Jordan

  • 15th August 2018
    08:30 - 19:00

  • Registration
    08:30 - 09:00

  • 8:30 AM


  • 9:00 AM – 9:10 AM

    Opening remarks and welcoming the key guest

  • 9:10 AM – 9:30 AM

    Key note speech by key quest (the minister)

  • 9:30 AM – 9:45 AM

    A video by Visit Jordan

  • 9:50 AM – 10:30 AM

    Panel Discussion: How social media has transformed tourism: Jordan’s example

          • Role of social media for online travel information, reviews and experiences
          • Creating motivations to encourage tourists to share local experiences
          • Social media and the tourists decision-making process
          • Influence of young social media users on destinations
  • 10:30 AM - 11:10 AM

    Storytelling: building a compelling social media moments for travelers and tourists

    - Creating the right grounds for social media moments - Influencing vs influencers
  • 11:10 AM - 11:30 AM

    Case study/Sponsors speech

  • 11:30 AM – 12:00 PM

    SMS Awards reveal ceremony

  • 12:00 PM -12:25 PM

    Summit closing remarks followed by networking event

  • 12:25 PM


    SMS Workshop commences

  • 12:25 PM – 12:40 PM

    Opening remarks and introducing topics, agenda and order of the day

  • 12:40 PM – 13:25 PM

    Session one Principles of social media

    It all starts with explaining the basic principles. What is social media, and how do people use it? This is about explaining how social media a two-way conversation is, and that organizations need to leave their old broadcast-mentality behind. What we also try to convey is how social media happens on the users’ terms. Users choose to engage with you, not the other way around, so shouting as loud as you can – a very effective tactic in classic marketing – is meaningless in social media. Users will just ignore you. We will also introduce the necessity of clear goals and objectives. Organizations shouldn’t do social media because everyone else is doing it, but they should have concrete and realistic goals that outline what they expect to get out of it in the long term.
  • 13:25 PM : 14:40 PM

    Session Two The major social media sites explained


    Are you considering Facebook Ads but are confused by all the options? Have you heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today? This session will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.


    Thinking of going live on Facebook? Wondering how to get the most out of your Facebook Live broadcast? With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more. In this session, you’ll discover five tips to succeed with your next Facebook Live broadcast.


    Are you familiar with the Facebook Business Manager? Do you want to keep your Facebook accounts more secure? Facebook Business Manager puts everything you need in one central place. In this session you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts and more.


    In this session, you’ll explore some of the best Facebook ad examples for each type of Facebook ad — and what makes them effective.


    Wondering how to get the most out of Facebook’s new objective-focused ad tool? Do you think ‘advertise for conversions’ sounds awesome but aren’t entirely sure how to do it? In this session, we’ll help you ensure you’re creating ads that not only look good but are also targeted to people who are interested in your product, service, or brand.


    Do you want to generate more interest for your business? Wondering if live video can help? Every day, businesses are using live video to connect with their customers in a uniquely personal way. In this session, you’ll discover ways small business owners are using live video to market their products and services.


    Do you use Instagram for business? Interested in running ads? Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects. In this session you’ll discover how to create Instagram ads for your business.


    Are you thinking about running Twitter ads? Wondering what your options are? Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. In this session, you’ll discover three cost-effective ways to advertise on Twitter.


    Want to use it to connect with your customers? Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. In this session, you’ll discover how to use Snapchat ‘s features to connect with your customers.
  • 14:40 PM-15:40 PM

    Lunch break

  • 15:40 PM -16:55 PM

    Session Three Social Media strategy

    In this module we again focus on realistic goals and objectives and how they fit in a wider digital marketing strategy, as well as align with the organization’s overall marketing strategy.


    Ensuring there’s not too much of a gap between how users perceive the company versus how the company speaks for itself. 


    Authenticity is emphasized, as no one likes a fake personality in corporate social media. It’s important to stay true to what you are and what you stand for as an organization.


    Outline what will be posted on which site and on which date. This content calendar takes input from all kinds of sources – the website’s content strategy, offline marketing activities, seasonal events and other opportunities – and serves as a constant reminder for the organization to stay on top of their social media.


    Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. In this session, you’ll learn to build a clear strategy that considers what you’re trying to achieve, who your customers are and what your competition is doing.


    Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this session, you will find key points that will help you create a social media content strategy that resonates with your audience.
  • 16:55 PM -18:25 PM

    Session Four Measuring Social Media


    Do you advertise on Facebook? Looking for more efficient ways to manage your campaigns? Facebook ad tools can make a world of difference in the amount of time, effort and money you spend on your ad campaigns. In this session you’ll discover advertising tools that save you time and boost your return on investment (ROI). 


    Do you manage at least one Facebook business page? Are you using all the admin features? Facebook pages include many tools to help marketers and business owners get the most out of their business presence. In this session we’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.


    We address here is what many companies see as a huge risk of social media: public negative feedback from customers. Time and again organizations quote this as the biggest risk in social. This should be looked at actually as a huge opportunity. The company receives direct feedback about what it is doing wrong and how it can improve its products and services, and by publicly addressing these issues the company can shows its commitment to improvement and customer satisfaction. Many are the examples where complaints have been turned in to cheers, simply by the company addressing the complainant’s concerns humbly and appropriately.


    Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long-term impact? When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify. In this session you’ll discover how to measure and analyze the Social ROI for your Facebook ads, so you can assess their value to your business and know which ads are worth running again.
  • 18:25 PM – 18:55 PM

    Certificate ceremony

  • 18:55 PM – 19:10 PM

    Wrap up and feedback

  • 19:10 PM - 19:25 PM

    Workshop closing remarks and group photo


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