Join our 2 days full of inspiration and education to stay on the leading edge of social media marketing and use innovative tools to get real business results..

When it comes to training companies and organizations on how to use social media effectively, we help them by teaching the overall mindset first and foremost, but also offer an insight and dive into details of specific functionality until the bigger picture is clear. Everyone can be taught to do something, but the ‘why’ behind it is much more important.

Come and learn exactly how to create and implement social media marketing and content strategy at this hands-on workshop to accelerate your success. Join our One days training workshop which is full of inspiration and tips to stay on the leading edge of social media marketing and use innovative tools to get real business results. We’re the Go-To platform for social media, and we’re determined to help you succeed in the word of social media, so we’ve partnered with leading experts in the industry to ensure that you are fully equipped with the knowledge to develop, implement and analyses your social media strategy.

What are the objectives?

  • Social media should never be engaged in just for the sake of it, so It needs a strategy, complete with objectives and tactical execution to make that happen.
  • Deliver social media trainings, aimed to get the right people in the client’s organization up to speed about the various aspects of social media, and give them solid pointers on how best to use it.

Who should join us

  • You need to implement social media marketing but don’t know where to start.
  • You are a business professional who doesn’t fully understand the leading social media marketing tools and how they impact your business.
  • You want to keep your skills relevant and position your organization for growth.
  • You want to stay up-to-date on the leading topics in business management.
  • You are tired of outsourcing your social media marketing and think that you can do a better job.
  • You want to get better results from your current social media marketing.
This results-oriented workshop will save you timemoney, and get you better results faster. Here is what makes our program different:

SMALL + INTIMATE

This is a workshop rather than a mega-conference. We limit attendance to create a small and intimate environment where you can have all your questions answered. You’ll have the opportunity to ask questions and receive personalized attention.

SMALL + INTIMATE

This is a workshop rather than a mega-conference. We limit attendance to create a small and intimate environment where you can have all your questions answered. You’ll have the opportunity to ask questions and receive personalized attention.

INTERACTIVE, & HANDS ON

Most people don’t just learn by listening – they learn by doing. This workshop is hands-on, engaging and interactive. You’ll create and experiment during the workshop in an atmosphere that keeps you engaged and exercises that will get you results.

Session One: Intro- Principles of social media

Workshop outline and Syllabus
It all starts with explaining the basic principles. What is social media, and how do people use it? This is about explaining how social media is a two-way conversation, and that organizations need to leave their old broadcast-mentality behind. What we also try to convey is how social media happens on the users’ terms. Users choose to engage with you, not the other way around, so shouting as loud as you can – a very effective tactic in classic marketing – is meaningless in social media. Users will just ignore you. We will also introduce the necessity of clear goals and objectives. Organizations shouldn’t do social media because everyone else is doing it, but they should have concrete and realistic goals that outline what they expect to get out of it in the long term.

Session Two: The major social media sites

Workshop outline and Syllabus

FACEBOOK ADVERTISING

Are you considering Facebook Ads but are confused by all the options? Have you heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today? This session will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook

FACEBOOK LIVE FOR BUSINESS

Thinking of going live on Facebook? Wondering how to get the most out of your Facebook Live broadcast? With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more. In this session, you’ll discover five tips to succeed with your next Facebook Live broadcast.

ADS MANAGER & BUSINESS MANAGER

Are you familiar with the Facebook Business Manager? Do you want to keep your Facebook accounts more secure? Facebook Business Manager puts everything you need in one central place. In this session you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts and more.

CAMPAIGN EXAMPLES AND TYPES

In this session, you’ll explore some of the best Facebook ad examples for each type of Facebook ad — and what makes them effective.

CAMPAIGN EXAMPLES AND TYPES

In this session, you’ll explore some of the best Facebook ad examples for each type of Facebook ad — and what makes them effective.

LIVE-STREAMING FOR BUSINESS

Do you want to generate more interest for your business? Wondering if live video can help? Every day, businesses are using live video to connect with their customers in a uniquely personal way. In this session, you’ll discover three ways small business owners are using live video to market their products and services.

ADVERTISING ON INSTAGRAM

Do you use Instagram for business? Interested in running ads? Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects. In this session you’ll discover how to create Instagram ads for your business.

ADVERTISING ON TWITTER

Are you thinking about running Twitter ads? Wondering what your options are? Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. In this session, you’ll discover three cost-effective ways to advertise on Twitter.

SNAPCHAT FOR BUSINESS

Want to use it to connect with your customers? Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. In this session, you’ll discover how to use Snapchat ‘s features to connect with your customers.

Session Three: Social Media strategy

Workshop outline and Syllabus
In this module we again focus on realistic goals and objectives and how they fit in a wider digital marketing strategy, as well as align with the organization’s overall marketing strategy.

RISKS OF SOCIAL MEDIA

We address here is what many companies see as a huge risk of social media: public negative feedback from customers. Time and again organizations quote this as the biggest risk in social. This should be looked at actually as a huge opportunity. The company receives direct feedback about what it is doing wrong and how it can improve its products and services, and by publicly addressing these issues the company can shows its commitment to improvement and customer satisfaction. Many are the examples where complaints have been turned in to cheers, simply by the company addressing the complainant’s concerns humbly and appropriately.

SOCIAL MEDIA STRATEGY

Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. In this session, you’ll learn to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.

CONTENT MARKETING STRATEGY

Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this session, you will find key points that will help you create a social media content strategy that resonates with your audience.

CREATING & MANAGING PAGES

Do you manage at least one Facebook business page? Are you using all the admin features? Facebook pages include many tools to help marketers and business owners get the most out of their business presence. In this session we’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.

CONTENT CALENDAR

Outline what will be posted on which site and on which date. This content calendar takes input from all kinds of sources – the website’s content strategy, offline marketing activities, seasonal events and other opportunities – and serves as a constant reminder for the organization to stay on top of their social media.

TONE OF VOICE

Ensuring there’s not too much of a gap between how users perceive the company versus how the company speaks for itself. 

AUTHENTICITY

Authenticity is emphasized, as no one likes a fake personality in corporate social media. It’s important to stay true to what you are and what you stand for as an organization.

Session Four: Measuring Social Media

Workshop outline and Syllabus

CREATING, MANAGING & OPTIMIZING ADS

Do you advertise on Facebook? Looking for more efficient ways to manage your campaigns? Facebook ad tools can make a world of difference in the amount of time, effort and money you spend on your ad campaigns. In this session you’ll discover advertising tools that save you time and boost your return on investment (ROI).

REPORTING AND MEASUREMENT

Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long-term impact? When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify. In this session you’ll discover how to measure and analyze the Social ROI for your Facebook ads, so you can assess their value to your business and know which ads are worth running again

Workshop Speakers

Our experienced speakers have been described as ‘Frighteningly knowledgeable’ With over 10 years’ experience, our expert speakers specialize in providing social media and online marketing workshops and consultancy to all sizes of SMEs and large businesses
Nasser Al Sarami

Nasser Al Sarami

Chairman of Hits Marketing

Dr. Nasser is the Chairman of Hits Marketing. He was the Media Director of Al Arabiya, Dr. Al Sarami was the channels’ official spokesperson. He was also in charge of promoting its operations and its media various media relations, at the Arab and international level. It was his job to raise the level of interaction between the channel and its viewers as well as to increase the size of the audience. Dr. Al Sarami has been writing a column since 1999 in Al Riyadh, Al Hayat and Asharq Alawsat. He also writes for the Saudi newspaper, Al Jazeera. He has worked and contributed to the revolution in digital press publication in the Arab world. He supervised the establishment of more than 140 websites on the Internet. Al Sarami belongs to a number of Arab and International Press and Media Associations.

Roné de Beauvoir

Roné de Beauvoir

CEO at Rone de Beauvoir Media Consulting

I'm a modern day Renaissance woman with success as a Serial Entreprenuer, Celebrity Chef, International Award Winning Speaker, Author, Brand Strategist, Indie Filmmaker, Empowerment Lecturer, Entrepreneur and Global Humanitarian with a passion for outreach to the world’s most impoverished citizens.

A Domestic DIVA, I've lived in 22 countries such as Singapore, Hong Kong, Beijing, Japan, Indonesia, Africa and Malaysia to name a few - and I'm known for my Savoir-faire in the world of global cuisine. My food company Omega Farm Foods, produces gourmet food and beverage products distributed in countries in Europe, US, Middle East and soon in Asia.

I'm the Founder/CEO of JOY LUXE TV a new exciting television company that delivers diverse and highly personalized content to your mobile,tablet or Set-Top Box via Live Streaming, in Africa, Europe, USA and various parts of Asia and soon the Middle East.

As a Fashion Designer, I've created luxury custom made python, crocodile and ostrich handbags in various designs and colors with a sleek modern and elegant style to meet the demands of today’s global woman in business and the socialite jet setting super star.

Corporately as a Brand Strategist/Social Media Expert I consult businesses and entrepreneurs on how to build powerful brands that will resonate with their target market providing visual elegance and tremendous visibility.

Hailed as European Business Woman of the Year in October 2007 (BIBA Awards), and IOC Guirlande d’ Honneur Film Awards in October 2002; I've received, countless additional awards for outstanding achievement and business development over the past twenty years.

Alexandra Maia

Alexandra Maia

Founder of House of Social

Her passion is to empower, educate and help build business through social media.

Founded  House of Social. It’ hybrid social media business & Education.

It's my mission to make HOS a go to place for companies & individuals to find social media education, consultancy & insight. To provide the necessary knowledge to help close the social media skills gap in a highly competitive digitized world.

With over 8 years experience working agency side, heading up Social Media teams across London, Singapore & Dubai & Qatar, some of the clients that make up my portfolio are: Intel, Disney, Bosch, Johnson & Johnson, MasterCard, GE, Bloomingdales, Qatar Tourism Authority, Dubai Tourism, Emirates NBD & OSN.

Lewa AbuKhait

Lewa AbuKhait

Social Media Strategist

Social Media Strategist providing consulting services for several local and international initiatives and entities in UAE. BOD for Social Media Club MENA and UAE chapters. Back in 2014 Lewa Joined Brndstr as Commercial Director, developing new innovations streams and building Brndstr commercial line of business. Before joining Brndstr, Lewa worked at BlackBerry as Senior Alliance Manager – Middle East, engaging with Middle East mobile eco system formulating strategic alliances and partnerships. He also worked as VP for Mobile Services at Arvato Mobile Middle East – Getmo, being at the forefront of mobile content and services for the last decade. Worked as Mobile Services Manager in MBC Group where he was leading mobile services unit in one of the biggest media groups in Arab world.
Ameed Awad

Ameed Awad

Certified Digital Marketing Professional

Ameed Awad is a certified Digital Marketing Professional (Digital Marketing Institute – DMI) with over 13 years of practical experience in traditional marketing and digital marketing including all social media channels (i.e. Facebook, Twitter, YouTube, Instagram, Google+ and LinkedIn) for local and International private companies. Ameed is currently working as a professional trainer in Dubai, Amman and Ramallah ((DM3 Institution, Lead International Academy, Palestine Islamic Bank, PADICO HOLDING, Cairo Amman Bank, Al-Nasher, ADIB) on Social Media and Digital Marketing topics (i.e. Search Engine Optimization (SEO), Pay Per Click (PPC), Click Through Rate CTR, CPM, CPC, email marketing and display advertising using Google AdWords).
Ayman Irshaid

Ayman Irshaid

CEO of PORT Social Media

A passionate, and ambitious entrepreneur. I came to social media business as a Founder of www.Areebia.com , a social networking window that empowers you to connect and share content with people in the Middle East. Focusing on an ambitious plan to transform the traditional personal behavior into more productive, creative and innovative approach. http://www.portsocialmedia.com/

Registration - التسجيل

Online Event Register Form

REGISTRATION

PRICE TABLE

REGULAR TICKET

One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event
$450

Group of 5+

One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event
$350

For other payment options (Bank Transfer | Cash) , please contact us on info@socialmediamiddleeast.com or Call us at +971 4430 9453 | +971 55 126 5905 ⁠